Caring and Consistent
Lead the team that created a recognizable brand for Coca-Cola European Partners internal communications, called Connect. Grow. Win. The visual system is used in all aspects of HR and internal communications, from recruiting to employee engagement initiatives across 7 countries in Europe.
Our strategy was to treat internal communications as we would external marketing and branding. Using multiple touchpoints that included print, digital, events and video we created a recognizable visual and verbal language that reached people in the workplace and at home. The approach increased employee engagement scores and won numerous IABC and Melcrum awards.