About Matt:
Creative Leader,
Brand Strategist,

Core beliefs

Brand Clarity

A consistent visual and verbal identity builds comfort and trust over time. Your well-defined brand - successfully implemented - tells the world your products and services will be consistent, too.


At the core of every campaign lies a simple objective - win customer hearts and occupy their minds. Great creative commands their attention and compels them to act.

Think Big

Big ideas move the needle and connect brands to consumers. They also need buy-in within the company and processes to implement them. Managing the multidisciplinary team to deliver on expectations builds trust with stakeholders and customers.


Coca-Cola Company
Coca-Cola European Partners
Cox Automotive
Cox Communications
Cox Enterprises
Garden of Life
Georgia Power

Popeyes Louisiana Kitchen
Waffle House

Setting the Standard

This is what I do

Worked with Popeyes brand, marketing, procurement, franchisee relations departments to gain consensus on the visual brand. This also included working closely with the graphic design, advertising, interior design agencies and suppliers of in-restaurant marketing to build a workable visual system across the global enterprise.

The end result was an organized and usable standard for the brand. We also created guidelines and other training materials for Popeyes employees, franchisees and agencies.

Popeyes,Brand Guidelines, Brand Standards, Brand Approval Process, Developed education, communication plans

Definition & Strategy

  • Research
  • Brand Positioning
  • Brand Asset Audit
  • Brand Story
  • Brand Architecture
  • Naming
  • Messaging

Creative & Graphic Design

  • Logo & Identity
  • Campaigns (digital/print)
  • Tagline & Copywriting
  • Marketing & Collateral Materials
  • Digital & Web Design
  • Iconography & Illustration
  • Package Design
  • Point of Purchase
  • Video

Brand Management

  • Guidelines/Standards
  • Stewardship
  • Approval Structure
  • Asset Management
  • Training Materials
  • Training Workshops